Facebook has millions of users so it is an obvious choice when it comes to marketing your business online. This is a huge community of people who love to share posts and images. If you can create a targeted ad you have the potential of increasing your website traffic many times over.

As with any paid advertising method things change over time and what works one year may not necessarily work the next. This is why it is important to stay up to date with all the changes which happen at Facebook. You will know exactly how to advertise and what their policy is regarding ads.

Businesses can use Facebook ads to promote their business. One popular method is to set up an ad that encourages people to Like your page. For this to work you must have set up a Facebook Page for your business.

As you can appreciate the more Likes your page has the more visitors and traffic it will see. This is why many marketers find investing in Facebook ads to be extremely profitable.

It is possible to create direct sales ads in Facebook as well. What this means is that you are paying for someone to click through your ad in order to go to a sales page. This is normally made very clear in your ad and is a good way of attracting serious buyers.

To set up an advertising page you will find promotional links on your page. Facebook is quite good about letting you know about their advertising opportunities. The good thing with this method of paid advertising is that the more click throughs your ad receives, the lower your cost per click becomes.

Some very well known marketers are able to target great traffic for as low as a penny per click. You can imagine how nice this would be on your advertising budget.

The biggest problem with paying for traffic is the cost and many new marketers are terrified of spending way too much money. With Facebook ads you can set a daily spending limit and you can pause your ad as necessary. This provides you with a good sense of security and makes trying out Facebook ads a viable choice for any new marketer.

To discover more information on using Facebook ads simply log into your account and look for advertising your business on Facebook. This is an extremely helpful resource which will help to relieve any fears that you may have.

CPA stands for Cost Per Acquistion or Cost Per Action. It is now an extremely popular method for advertising online for marketers and is a paid traffic source. CPA marketing can often be confusing for beginners who want to use this paid method but it is not that difficult to understand as this article will explain.

Under the CPA label there are various methods of paying for your action or acquisition. This includes Cost Per Lead, Cost Per Sale and Cost Per Engagement. The nice thing about this method of advertising is that you are not just paying when someone purchases a product or service from you.

Instead you pay when a type of action is performed by the visitor. This can be clicking on a link, filling out a website form, filling out a lead generation form, signing up for a free product or even for a free consultation. What you get them to sign up for is really only limited to your imagination. So if you are creative and can come up with a unique idea your campaigns could deliver exceptional results.

Before setting up a campaign you need to research suitable keywords to use. You will need to set up groups of keywords in what is called Ad Groups. Your main keyword would be something like Coffee and then you would create a list of 5 to 10 related keywords.

So your group would look something like this:

• Main Word: Coffee
• Espresso
• Cappuccino
• Coffee Mugs
• Coffee Machines
• Coffee Coupons

You would then use these keywords to create your ad listing. In this example you may want to create an offer for a free coffee coupon and set up a landing page for it. As visitors click through your advertisement they will be taken to a page where they must complete an action. This action could be signing up for the coupon by giving you their email address, or for liking your Facebook fan page. Once the action has been completed you would then be charged by the company you are using.

You would then use these keywords to create your ad listing. In this example you may want to create an offer for a free coffee coupon and set up a landing page for it. As visitors click through your advertisement they will be taken to a page where they must complete an action. This action could be signing up for the coupon by giving you their email address, or for liking your Facebook fan page. Once the action has been completed you would then be charged by the company you are using.

With any type of advertising campaign the less clutter you have on a page the better. This is why it is beneficial to use Landing Pages for your offers paid or free. A landing page is a simple page that encourages the visitor to perform an action. This might be filling out a form, watching a video, providing you with their email address or liking your fan page on Facebook.

While a good landing page is often small and unobtrusive there is more to this than meets the eye. It takes time and effort to create a landing page that works.

First your landing page should have a good headline or title. In this headline you want to catch the visitor’s attention and make them want to know more. Often a good image or even a video is used to entice the visitor to stay on your page longer.

Research shows that you have approximately 5 seconds to get your visitor to take the appropriate action, otherwise they will click away and you will have lost them.

This is why it is important to have your action box above the fold. The fold in internet marketing is the portion of a website which is displayed when a site loads onto your browser without having to scroll down.

After your headline you need to have the benefits and features of your product listed. This does not have to be a lengthy explanation instead it is better to use a bullet list of the features. Often 5 or 6 benefits or features are good enough.

Somewhere on the page will be the action box. This could be the link to Like a Facebook Page or an opt in form that needs to be filled out. Many marketers find that asking for less information sees more results. So it is suggested that you only ask for an email address, this makes people more likely to subscribe. When you ask for more personal information this can be off putting and people tend not to fill it out anyway.

Color is important on your landing page and you will find that many designers use red for their headlines and subtitles. You can experiment with various colors on your landing page. It is often a great idea to use more than one landing page and then rotate how often you use them. This way you can see which one brings you the best results and then use that one to generate leads for your business.

The mobile age is upon us and more people own at least one mobile device than ever before. This trend of mobile users is on an upward one with no signs of stopping. As a business owner it just makes sense to incorporate this method into your marketing efforts.

There are many ways to advertise to mobile users. This includes using a variety of apps and of sending text messages and tweets to people. This method of advertising is great for targeting local people.

For example if you run a restaurant you could send out a text or tweet to local users around the dinner hour. You can offer a special discount or coupon if they come and visit you for dinner. Another way is to offer an incentive such as a coupon for a free trial of a shampoo or a free consultation.

Google is set to introduce their Google Display Network which targets different users. You will have the ability to even target certain devices such as desktops, tablets or mobile.

Advertising via mobile devices is set to take on a new form. It is possible to set up video advertising, banner ads and streaming advertisements. You can create offers where people have to click to download a coupon. It is possible to have people click to listen to a pre-recorded phone message and more.

The benefit of using mobile based advertising is that it is done in real time. When someone receives a text message they are likely to open it immediately, if you compare this to when someone may open an email for example. The same applies to Facebook messages and Tweets people are going to read them sooner.

You can really get creative with mobile advertising and use it in various ways. If your business uses lots of images you could incorporate these into your advertising efforts. Another good example would be for a graphic designer to give away samples for anyone who takes advantage of their offer.

If you decide to go this route and incorporate mobile advertising there is an important step you need to do first. This is to ensure that your website is mobile ready. There are wordpress plugins that can do this very easily for you. They are quick to install and the visitor simply has to click a link which allows them to view on a mobile device.

One of the biggest questions regarding traffic to your website is whether you should pay for traffic or not? This question has been up for debate for a long time and we will attempt to answer it within this article.

Marketers who pay for traffic will tell you that this was their best investment ever. The downside is you often hear about marketers who have lost hundreds or thousands of dollars due to using paid traffic. No-one wants to lose money so just what is your best course of action?

You really need to do your homework and research each method that you are considering to use. Don’t just sign up for an account and blindly send out ads. Take the time to research how they suggest setting up your advertising method and read their guidelines as well as any terms and conditions.

Remember there are various types of paid traffic available and some of the most popular include:

• Google Adwords
• Bing Ads
• Banner Advertising
• Ezine and Solo Ads
• Facebook Ads

When you start searching for paid traffic sources you will find a ton of companies offering many different kinds of advertising. Be careful if you sign up with a large company, you don’t want to commit to having to use them for the long term. Instead you want to be able to test various ways to advertise and see which ones bring you the best results.

There are many opinions on what results you can expect to see with paid traffic. Much of it will depend on how targeted your ads are. Of course the better the ad the more traffic or leads you will generate from it.

Sites like Google and Bing have customer service representatives that will help you set up your ad. They also offer discounts and coupons when setting up your first campaign. Other companies will often send you discount coupons if you use their services. Hosting companies do this on a regular basis, just do a search for Google Adwords Coupon to find one that you can use to get started with.
Sites like Google and Bing have customer service representatives that will help you set up your ad. They also offer discounts and coupons when setting up your first campaign. Other companies will often send you discount coupons if you use their services. Hosting companies do this on a regular basis, just do a search for Google Adwords Coupon to find one that you can use to get started with.

Generating traffic to your website is extremely important for anyone marketing their business, offline or online. The sole purpose of your website is to generate sales or leads and this can only be achieved by getting visitors to your site. Obviously the more visitors you have the more traffic you receive and this in turn creates a website which is profitable.

Paid traffic methods are one of the best ways to get more visitors to your site. This is because it offers much faster results than using free traffic sources.

The main paid traffic sources that are used by the majority of marketers today are as follows.

Pay Per Click Advertising
This is referred to as PPC traffic and is one of the top paid traffic programs used. Basically you are paying for your advertisements using a pay per click basis. You sign up to a specific company and they will show your ad on various websites. You only pay when a visitor clicks on your ad. The amount of money you pay will usually depend on the popularity of the keyword you have used, the more popular words will require a higher payment.

Ezine and Solo Ads
This is a type of email marketing where you pay the list owner for the opportunity of sending out an email ad to their list. The owner will have strict guidelines for the type of advertising they allow to their list. Usually it is to receive a free gift in return.

This type of advertising method is best used in conjunction with a landing page. This is a page that the visitor fills out with their email address in order to access their gift.

You can find solo ad providers by searching online. Ezines are simply newsletter type magazines which are sent out via email on a weekly or monthly basis. There are thousands of available ezines and newsletters, so look for suitable ones in your niche that have lots of subscribers.

Other Paid Advertising Methods
In this category we should include paid press releases, text links and banner ads. All of these can produce great results for your website. These may not be as expensive as using a PPC method and can often be a good way for a beginner to use as a paid traffic method.

Using paid traffic can sometimes be confusing but if you take the time to research this topic you can find plenty of solid information on the subject. Always remember to plan out your campaign and to set a budget. This way you will not be in for any surprises!

A good way to get started is to use a combination of free and paid traffic sources until you have seen results, you can then increase your paid traffic campaign.

By planning your campaigns and managing them you will be in control of your budget. It is so important to set a budget that you can afford. Just because you hear about people spending $100 per day on traffic you don’t have to. You can get started by using just a few dollars a day. Do an amount that you are comfortable with and stick to it.

Your next step is to prepare your ads and this is done by researching which keywords to use. You can use the Google keyword tool for ideas and they even have a section on keyword groups, this was specifically developed to use with their Adsense program.

The keyword tool will allow you to come up with ideas for specific keywords to use in your campaigns. Remember you want to set up more than one ad group of keywords and always use keywords that are relevant.
If you are going to use Bing Ads they have a similar tool that you can use to create your ads.

To write a successful ad you need to know and understand who your target customer is. If you know who your customers are that is great and you should know the following about them including:

• Gender
• Age
• Location
• Education

Use a site such as Quantcast for learning the demographics of your potential new customers. This site is basically for US websites and can give you a great insight of who your visitors are and where they are coming from.

You can use this information to write an ad that will appeal to your target market. For example if you know that your target customer is aged in their twenties and has a college education you can write directly for them. For an older market you would want to write an ad from a different perspective.

By getting into the head of your customer you will begin to understand what they are looking for. You can then offer solutions for them and this will generate more traffic to your site.

Always write at least two ads so that you can split test them and see which one delivers better results. This is easy to do if you decide to use Google Adwords as your paid advertising method. They allow you to easily set up and test different campaigns that you can track inside your account.

The topic of paid traffic is large and can be confusing for anyone just starting out with it. While you may feel a little overwhelmed about how to go about using this traffic method it is not that difficult to learn. You definitely want to take the time to learn the basics of paid traffic and the various platforms that you can use to advertise.

There are many ways to use paid traffic and some of the most popular include using Google Adwords, Google Adsense, Banner advertising and making use of mobile marketing.

You may be wondering if this is a viable marketing method that you should be using. This is a common concern for many marketers and how do you know when it is time to start paying for your traffic?

One of the reasons people decide to pay for traffic is to see results faster. You may be running a special offer and want to get this in front of as many people as possible. Other reasons include that your site is just not getting enough traffic or you are tired of waiting for all the free traffic methods to take effect.

Before diving into paid traffic you need to determine what you can comfortably afford to spend on advertising. Then look for appropriate places to advertise. Instead of using Google Adwords right away it may make more sense to buy and ad on a major website.

Another idea is to write an article and then pay a more prominent site to advertise it for you. This method can really help ramp up your traffic and don’t forget that this would be a permanent link on a top blog. Your post or article will be available for years to come and could potentially be a traffic generation method for years as well.

It is always recommended to start out with a small advertising campaign at first. Then as you get more experienced you can increase the amount of money you want to use for advertising.

Another aspect of using paid traffic is to have a way to track your efforts and your results. Why spend money on advertising if you don’t know if it is generating your desired goals?

If you use something like Google Adwords or Bing Ads inside your account you will have access to performance reports. You should monitor these carefully and make adjustments as necessary.

Using paid traffic methods is easy just research your preferred method and always start slowly with a small campaign.

For anyone who wants to jump start their business, using paid traffic sources is a great solution. However, if you have never paid for traffic before getting started this may be a little daunting. This article will cover the basics of what you can expect when starting out with paid traffic for the first time.

First you want to understand what paid traffic methods are available. Some of the top ones that you may recognize are Google Adwords, Bing Ads, Banner Ads, Facebook Ads and LinkedIn Ads.

As you will see many of the top social sites are offering their own advertising methods. These methods only apply to their sites so remember this, but when you think about how large Facebook and LinkedIn are, you can see that these are a great traffic source to tap into.

With any paid advertising method you will have to set up an account with the program that you choose to use. Along with this you will have to provide them with a payment method for your ads. This is normally a credit card so you need to have one that you can use for your business. It is advisable to have a credit card that is dedicated to business expenses, easier for doing your taxes at the end of the year.

Inside your account you will have the ability to create your ads and then set up a limit for what you want to spend each day. This is very important and will ensure that you don’t overspend on ads that aren’t working.

To create a good ad you will want to perform keyword research for your site. You should have a good idea of what keywords you are targeting. To see which keywords your visitors are using use Google Analytics or log into the Awstats section of your web hosting company. Then use these keywords in your ads to get even more traffic.

You need to have a goal in mind before starting any advertising campaign. Are you looking to create sales, get people to sign up to your email list or to like your Facebook page? These are all great goals and will help deliver more traffic to your site.

The above are the basics that you will need to get started with using paid traffic sources. Be sure to look for other methods such as banner advertising and using text

One good form of paid traffic is to buy and sell ads. If you are looking to generate traffic to your site you will want to look for places where you can buy advertising space. On the other hand if you want to make money from advertising you can sell advertising space on your website.

We will concentrate on buying ads in this article as a way to drive traffic back to your site or offer. One of the easiest ways to get people to your site is to give them something for free. This could be a book, report, video or even a collection of photos or graphics.

The best way to set up your offer is to create a landing page for your ad. Do this first before you actually buy any advertising space on a website. Create a landing page and have your offer ready to go.
Your next step is to create a simple ad, your ad length will depend upon where you are advertising your site. So now is the time to start looking for places where you can buy advertising space.

Buy and Sell Ads is one place that offers reasonable rates. One thing to take note of is to look for available advertising space that is currently not in use. When premium website space is empty the webmaster is not making any money. Sometimes you can place an ad quickly at a much cheaper rate and still see some decent traffic in return.

When looking for suitable places take a look to see what niches they offer and make sure that your site is relevant. For example with Buy and Sell Ads they have tons of niches including pets, business, marketing, sports, travel and more.

Get a feel for the site by reading the ads and you can even see what type of offers they are promoting. This way you can get a good feel if what you had in mind will work.

Your next step is to read the specifics for creating an ad and follow them, pay attention to word length and the type of offers which are allowed. Then simply create your account and set up your advertising offer.

Don’t forget to always test your ads and check in daily to see your results. Any good company will have an easy to use interface that is user friendly and suited to beginners and experienced marketers alike.